Today I met with a client. She really wanted to hire me. But, she explained to me, her husband was not as convinced that they needed the newborn photographer she so passionately wanted. This stopped me in my tracks. She wanted me to give her a compelling reason to tell her husband. She really wanted my help. But, I sat there, without some amazing response. All I could think of was, “Well, because I’m a freaking awesome photographer.”
I talked with a photographer friend about this. What reasons can I give clients who just don’t want to spend that extra money on this luxury? I can’t just say, “Because I’m awesome.” “Yes,” my friend said. “Yes, you can. Because that’s exactly why they should hire you. Because you ARE awesome. You see things in a way that normal people Do. Not. See. Them. You have this amazing, gentle, way of handling babies. You pose them in a way that you see every little detail. You photograph that beautiful face and tiny toes and back wrinkle and eyelashes the way no mom or dad with a ‘fancy camera’ will ever be able to do. You see things differently. You are awesome and that’s exactly why they should hire you.”
I watch many clients hire others because they’ve found someone who is willing to do it for free, or provide their newborn photography at a lesser cost. They’ve found someone who will give them 50 digital photos of their baby for $100. They have a mom or a sister-in-law with an “expensive camera” who will capture a few snapshots that are “good enough”. I am a mom on a budget, too, who tries to provide what’s needed and all that fun extra stuff as well. I am sensitive to those who are on a budget and I totally get it. I can’t purchase everything I want right away either. Anyone in life who wants a luxury has to work for it if they want it bad enough! SO many of us don’t question the cost on most luxuries (did your husband really ask for your input on the 65″ tv he just bought). We just aim for that goal of getting it.
Not everyone looks at photography as a luxury. Not everyone cares about the details photographers put into producing their art. Is there anything wrong with that? Absolutely NOT! But I care and I have clients that care. What I see and what you see will never be the same! I pour everything inside me into every single image I make. I want there to be a story told when you look at my photograph. When you look at YOUR photograph.
What you see and what I see will always be different. That is what makes my photograph a piece of art.
Lush green palms
Green magnolia leaves speckled with sea salt
Dark purple stormy skies with the
Gorgeous orange sun pushing the clouds away and
Lighting her ebony hair
All I see is color and I’m in LOVE!
Pensacola Newborn Photographer
Pensacola Baby Photographer
Pensacola Maternity Photographer
Why You Need to Support Small Businesses
Small business is – quite frankly – big business. The Small Business Administration identified that there are more than 28.2 million businesses operating in the United States as of March 2014, with about 63% of new jobs being created from small businesses between 1993 and mid 2013. Of these 28.2 million businesses, most are “self-employed” – making up about 3/4 of the U.S.’s total businesses. Meanwhile, approximately half of small businesses survive five years or more, many of which make up your local LOCM +0% coffee shops, favorite local boutiques, preferred chiropractor or local pet shop.
When you consider how many small businesses surround you in your everyday lives, it is impressive to think about the amount of time, commitment and labor these hard working individuals contribute to make their businesses both come to life and stay alive. Yet, many Americans frequent chain stores without considering their local merchant or other small business options. Whether it’s filling a prescription at a local pharmacy vs. Walgreens or picking up eggs and milk at a local corner store vs. your nearest Walmart, small businesses are too often overlooked for all the wrong reasons. Customers assume that pricing will automatically be higher at a small business vs. a corporate owned store, as well as they dismiss the perks that many small businesses offer such as customer care, inventory assortment and community support. However, did you know that many of these misconceptions about small businesses are just that… misconceptions? Here’s why:
1. Stores do not control pricing of most products. Vendors do. When you consider brand names like Under Armour UA +0.95%, Melissa & Doug children’s products or Fossil FOSL -0.3%, you have to also consider that the prices identified on them for sale are identified by the vendor – not the store. With some exceptions, stores primarily have no control over a product price but rather are provided a MSRP (Manufactured Suggested Retail Price) that tells them the price the product should be sold at. Over time, if the product doesn’t sell or a store has a promotional event taking place, this price may be lowered. But generally speaking, vendors want their products sold at their suggested rate, therefore retailers are not encouraged to lower them unless it’s discussed in advance – such as stores like Nordstrom do for their famous Anniversary Sale. Many small merchants, as well, also offer discounted items for special occasions – therefore not making this exclusive to big box stores.
2. Inventory is not always more easily available at big box stores. Smaller merchants have the same access to vendors as big box stores do, therefore if you need an item and it’s not available in their store, it’s likely they can get in touch with the vendor right away and try and order it for you right away. Of course, there are always exceptions, but most small store owners are eager to go above and beyond in their customer service support and this is just one way they can do so for their customers.
3. Customer service is more personalized, hands-on and noteworthy from smaller businesses. Again, there are exceptions to every rule, but generally speaking you should expect that a smaller business will deliver stronger customer service. Their personal commitment to their business certainly helps in these efforts, but even from their collective team – no matter how small or large it is – typically stronger customer care is experienced. Among the reasons why is that they have a more hands-on role within the company, therefore building a stronger sense of care for the job they do. Additionally, smaller companies are more flexible in their customer support – with a willingness to bend rules if necessary (such as alter a return policy) or deliver VIP treatment when least expected (such as home delivery for a customer during a rain storm). While every business is different, what also makes customer care among small businesses more valuable is just that – being different.
4. Product diversity and options are often greater at small businesses vs. chain stores. Sure, a big box merchant may have a larger footprint in your local community, but that doesn’t mean they have more variety to offer you. When you walk into a chain store, you know exactly what you will find. However, when you walk into a local business, you are often surprised by the inventory options. This is to a customer’s advantage and is among the many reasons to frequent your local stores more often. And remember – just because a big box store is just that… bigger… doesn’t mean they have more to offer. The assortment of inventory at big box store are just deeper, not more diverse.
5. Local business owners are more likely to give back to your community. Beyond actual dollars being kept within your local community – which is significantly higher when dollars are spent at a local business vs. corporate one – small business owners are also more likely to “do good” for your community, as well. Small businesses deliver community character and economic advantages to the town they are positioned in, but also strengthen partnerships among neighbors, residents, other small business owners, community leaders and even schools by offering social and economic relationships. Many also support local causes, creating even more good within a community.
Another interesting point to consider is that small businesses do not always stay small – such as Ben & Jerry’s or Ralph Lauren. Both began as just dreams filled with a tremendous amount of hard work, long days and tired nights. Today, they are among the most recognized brands in our country. Yet while most small business owners will not see this type of growth, their value to our economy and more specifically – your local economy – are just as important. There’s even a day to celebrate them – Small Business Saturday – which takes place the Saturday following Thanksgiving, anchored between Black Friday and Cyber Monday.
Small Business Saturday, any Saturday or any other day in between, supporting small businesses deserves to be part of your everyday routine.
Pensacola Newborn Photographer
Pensacola Baby Photographer
How will I know if a doctor recommended by someone else will be suitable for us?
This questions comes up a LOT with my maternity clients and if you’re like me, you’re always asking friends, family and neighbors for recommendations. Recommendations for a plumber, child care, schools, electricians. But, when looking at recommendations for your Pediatrician, how do you decide who is right for you and YOUR family? People look for different things in doctors, and what’s most important for you may not even be on someone else’s radar. So rather than just gathering a list of names, try asking some probing questions of whoever makes the recommendation, such as:
The answers you get can help narrow your list to the handful of doctors you’d like to meet in person.
While I am COMPLETELY biased, we’ve loved visiting Dr. Sarah Waite at the West Florida Medical Group and Dr. Jodi Picasso at Pensacola Pediatrics! Please tell them we sent you! #bestpensacolapediatricians #bestpensacolanewbornphotographer #pensacolanewbornphotographer #pensacolababyphotographer